Users will soon have a updated setting that enables them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the service revealed that it now features in excess of 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale launch. This advancement aligns with a increase in AI content, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising channels on a competing service exclusively feature content made by AI. A considerable share of this material is considered low-quality AI content, a phrase for substandard, factory-style content that is typically illogical or surreal.
Based on user feedback that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we want to give people the option to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
The platform announced that there are currently 1.3 billion videos on its service tagged as artificially created. In total, more than 100 mn videos are added to the service each day, making AI-generated material a limited percentage of its total content library.
User Control Features
Members will be in a position to reduce or increase the level of AI content they see by using the topic control feature in the app and picking “AI-generated content”. Further subjects that currently be modified under the tool include current affairs, style, aesthetics, and movement.
Platform Guidelines
The platform’s rules oblige content makers to tag “realistic” AI-generated content, and it prohibits malicious deepfakes of celebrities or crisis events. Any believable AI-generated clip that is without a tag can be deleted under its community policies.
In addition, the service will henceforth attach an artificially created tag to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This measure is designed to stop users from seeking to bypass the disclosure requirement.
Educational Initiatives
The platform is additionally establishing a $2m awareness program for specialists and organizations to produce informative material about ethical AI use. This initiative will support educational bodies focused on educating programming and robotics.
Moderation Strategy
TikTok has supported its moderation strategy, following controversy over intentions to make redundant a large number of safety staff in the UK. The company is set to eliminate a significant number of roles in its user protection team in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can shield workers by filtering out the most harmful content before it is viewed by staff. The platform announced a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
